If you own a local business, you’ve probably heard that you need to optimize your Google Business Profile to show up in local searches. But what does that actually mean? You might have already claimed your profile, added your business hours, uploaded a few photos, and written a description. Maybe you’ve even tried posting updates…
Having a website does not automatically mean people can find your business on Google. A small business can have a professional website, a Google Business Profile, good reviews, and even years of experience, yet still struggle to appear when potential customers search for the services it provides. The good news is that getting found on…
Seeing your website appear more often in Google Search can feel like progress. And it is. But then you look at the clicks. Not much has changed. Google Search Console impressions can tell you that your visibility is growing, but impressions alone don’t tell you whether that visibility is bringing the right people to your…